These limitations have led companies to bolt on additional tools or tap time-stretched data teams as they try to personalize experiences for customers at scale. But traditional marketing clouds, built for a bygone era, slow them down because they lack the ability to collect customer data into one unified view. To stand out with hyper-personalized experiences at every stage of the customer journey, marketers need to start with a solid foundation of actionable insights and be able to move quickly from idea to execution. Few brands have figured out how to utilize their first-party data to uncover insights about their customers and deliver the relevant, timely experiences they expect. This flurry of interactions has given companies an influx of data, but almost half of organizations (43%) say getting accurate customer data for personalization is a challenge. In 2020, digital customer touchpoints including emails, texts, and alerts increased by 63%, while the volume of digital interactions increased by 54%, according to the 2021 State of Customer Engagement Report. ![]() This is what it takes to deliver truly satisfying customer experiences and improve acquisition, conversion, and retention.” Twilio Engage delivers true end-to-end customer engagement by giving businesses the best customer data, powerful messaging capabilities, and unlimited API extensibility. For years, marketers have been locked into one-size-fits-all marketing suites built for an entirely different era. “Until today, no single platform has made it possible to power personalized interactions across the entire customer journey. “We believe Twilio Engage is going to disrupt marketing and customer engagement,” said Peter Reinhardt, CEO of Twilio Segment. With Twilio Engage, every B2C company now has the power to understand its customers, personalize the entire customer journey, and confidently harness the rapid digital transformations of the last year and a half. ![]() It allows marketers to use any combination of tools, data integrations, analytics, and messaging to deliver true one-to-one customer engagement at scale. ![]() Twilio Engage offers the out-of-the-box functionality that marketers need, the connectivity of the world’s #1 Customer Data Platform (CDP), and the extensibility of a build-it-yourself solution. Twilio Engage is the newest pillar in Twilio’s Customer Engagement Platform (CEP). SIGNAL 2021 - Today at SIGNAL 2021, Twilio (NYSE: TWLO) (LTSE: TWLO), the leading cloud communications platform, announced the launch of Twilio Engage, a first-of-its-kind growth automation platform that helps marketers deliver exceptional omnichannel campaigns fit for the digital era. The Twilio Customer Engagement Platform (CEP) now spans the entire customer lifecycle from marketing (Twilio Engage) to sales (Twilio Frontline) to service (Twilio Flex) ![]() Unlike standalone marketing automation tools that require a “data tax” of additional technical processes and bottlenecks, Twilio Engage empowers companies of all sizes to quickly build and scale tailored end-to-end marketing campaigns - without the heavy lifting Twilio Engage leapfrogs marketing automation with growth automation: combining Segment, the world’s #1 CDP, and Twilio's digital channels in one platform to empower marketers to deliver hyper-personalization at greater speed and at B2C scale
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